Madara began in 2006 with the passionate desire of four young Latvian women for a greener, more beautiful, cleaner and safer life. The girls named their dream after Madara – a mysterious plant that had grown in the meadows and seaside dunes of the north of Latvia for hundreds of years.
Madara Cosmetics have a belief that natural ingredients are the best protection for our body and mind.
Madara's preparations are based on pharmacological research and specially formulated to encourage the skin to restore its natural balance.
Madara cosmetics contain organically certified natural extracts and oils from plants growing in the Baltic region and possessing the unique intensity of active substances. Together with other natural substances, extracts from Baltic plants help to create highly effective natural cosmetics.
The effectiveness of Madara cosmetics has been dermatologically tested.
The entirely natural and ecological face, body, hair and baby care range is certified according to the international ECOCERT standard. Madara skincare products are non-tested on animals and vegan friendly.