MÁDARA began in 2006 with the passionate desire of four young Latvian women for a greener, more beautiful, cleaner and safer life. The girls named their dream after Madara – a mysterious plant that had grown in the meadows and seaside dunes of the north of Latvia for hundreds of years. MÁDARA's preparations are based on pharmacological research and specially formulated to encourage the skin to restore its natural balance. MÁDARA cosmetics contain organically certified natural extracts and oils from plants growing in the Baltic region and possessing the unique intensity of active substances. The effectiveness of MÁDARA cosmetics has been dermatologically tested. The entirely natural and ecological face, body, hair, baby care and makeup range is certified according to the international ECOCERT standard. MÁDARA organic cosmetics are non-tested on animals and vegan friendly.
Natural certified body care. The special bioactive plants contained in MÁDARA organic skincare are grown and harvested in the extremely cold Scandinavian climate of Northern Europe, by the Baltic Sea. Their reduced growing season for plants is scientifically-proven to increase their potency.
MADARA offers natural shampoos and conditioners for all hair types containing organically certified natural extracts and oils from plants growing in the Baltic region and possessing the unique intensity of active substances. The entirely natural and ecological hair care range is certified according to the international ECOCERT standard.
Baby & kids
Madara's Organic skincare treats your child as gently as you do: Gently Wash, Shampoo, Lotion, Creamy Oil. ECOCERT/Natural certified. Non-irritating.
ALWAYS INNOCENT, NEVER BORING.
While focusing on natural, clean and ethically-sourced ingredients, MÁDARA aims to prove that natural has nothing to do with dull. Empowered by MÁDARA's innovation-driven spirit and the latest technology, here comes a plot twist in organic beauty.
Seamless colors, lasting performance. Natural certified, 100% vegan and cruelty free.
Meet MÁDARA Organic Makeup.